Sebastian Jaroch

DIG-IT

Design of a web map app with an advanced backoffice module to create and manage digital maps

System Design

Web App Design

Backoffice Design

Introduction

USE-IT Europe helps young local teams create beautifully designed paper maps featuring carefully selected spots and fun extras that reflect real local life. Despite the quality of these projects, changing tourist expectations and ongoing distribution issues led to a gradual decline in the number of partner cities, causing the organization to slowly fade. That’s why the DIG-IT project was launched: to bring USE-IT maps into the digital world while staying true to the community-driven values that make them special.

Timeline

September 2024 - January 2025

Deliverables

Web Application

Advanced Backoffice module

My duties

Research & Analysis

Wireframing

Conducting weekly meetings

System Architecture Design

UX/UI Design

ERD & Documentation Design

Design System

Problems & Challenges

Despite the unique and artistic value of USE-IT’s paper maps, several challenges have emerged, making digitalization necessary.

Limited map availability

Although the maps were full of character and valuable local insights, distribution was unreliable. Managed by volunteers, the maps were often difficult to find, making it hard for tourists to even discover the USE-IT brand in many cities.

Limited map availability

Mismatch with modern user expectations

Unsuccessful digital launch

Declining user interest and partner support

Web-based map application

The main goal of the project was to digitalize the paper maps. In order to do that I was responsible for designing a web-based map application tailored to each city in the USE-IT network.

Wireframing to determine MVP functionality

I led the wireframing phase using a mobile-first approach, starting from existing research. We explored a wide range of UX ideas and functional concepts tailored to traveler needs. These ideas were reviewed during a project workshop, where we defined MVP priorities based on budget and long-term vision. At this stage, I didn’t focus on polished UI. Instead, I created a default UI layout that later served as a base for custom styling.

Wireframing to determine MVP functionality

Strong focus on UI customization possibilities

UX-driven design with playful features

Backoffice design

A custom backoffice helps teams plan, organize, and build their digital city maps — from paper content to online experience.

End-to-end backoffice system for map creation

I was responsible for the full design of the backoffice - from early wireframes to the final UI, including a custom design system. The backoffice was built to support map creators in managing their paper maps, and to make the transition to digital maps smooth, structured, and user-friendly.

End-to-end backoffice system for map creation

Guided workflow & content submission

System architecture and integrations

Uploads, routes & interface customization

Admin tools for project oversight

If you think we are a match feel free to get in touch!

Get in touch

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