workcloud24
Website redesign with Framer development for a German company optimizing building operations for sustainability and efficiency
Website design
Framer development
Introduction
workcloud24 offers Energy Optimization Solutions for the real estate sector, helping clients reduce costs and meet compliance goals. The original site wasn’t performing well, so the focus was on improving conversion and communication. I led both the UX/UI design and no-code development using Framer.
Timeline
February 2025 - April 5
Deliverables
Website redesign
Framer development
My duties
Research & Analysis
Wireframing
Stakeholder management
UX/UI Design
Framer development
Testing
Problems & Challenges
The original website faced serious usability issues. Built with Elementor, it suffered from slow performance and lacked a clear user flow. Visitors often didn’t understand what the company offered or how to get in touch resulting in minimal lead generation.
On top of that, the service descriptions were overly complex and filled with technical jargon, which left users confused about whether it could actually help them. As a result, many bounced without taking any meaningful action.
Website redesign
From strategy to final development, the focus was always on clarity, credibility, and usability. The new site speaks directly to the right audience and finally lets workcloud24’s strengths shine through.
